Top Rated CRM Software Platforms & Considerations for Choosing

Top Rated CRM Software – In running a business, you are certainly no stranger to the term CRM which is commonly used in many companies.

CRM is one of the breakthroughs in today’s business world to attract sales prospects. There are several applications that you can use, here’s a full explanation!

10 Top Rated CRM Software Platforms

Top Rated CRM Software Platforms & Considerations for Choosing

Here are 10 top rated CRM Software:

1. HubSpot CRM

The first example of a CRM software is Hubspot. Hubspot CRM is a CRM service provider that provides a lot of innovation in it. Hubspot is intended for small-scale businesses such as MSMEs.

One of the innovations in this hubspot is that there is a freemium model that gives customers a free trial before deciding to subscribe. In addition, hubspot also offers various add-ons as separate domains from the main domain.

The Hubspot application is still classified as the newest CRM software, but the features offered are not inferior to other CRM softwares.

Some of the features offered by Hubspot are Live Chat, ChatBot, Email Marketing, Marketing Automation, Sales Management, Reports and Business Analysis and Contact Management.

2. Salesforce

The second example of a CRM software is Sales Force, which is a cloud-based software company from the United States. Sales Force has a CRM system service or customer relations management.

Sales Force helps companies to be able to see customers 360 degrees with an integrated system. Some of the services provided by Sales Force include Salesforce Sales Cloud, Service Cloud, and Marketing Cloud.

Each of these services can be accessed by the company in real time using an automation system.

3. Zoho

Another example of a CRM software that is one of the popular software providers is Zoho CRM. Zoho with its CRM services supports business growth by building good relationships with customers.

Zoho CRM offers efficiency in company activities related to CRM tools, for example automating daily work which is usually quite time-consuming and less efficient.

Some of the features offered by Zoho CRM are Workflow Automation, Integration and Self-Service Database.

4. Copper

Copper is a platform that provides CRM softwares to help businesses manage customer contacts, offers, email and other work in one panel.

Using Copper, you can perform analysis on metrics that are important to your company such as sales revenue and track new prospects. Copper also offers sales process automation to increase your business productivity.

Some of the features offered by Copper are Sales Management, Sales Funnel, Pipeline Management and Analysis Reports.

5. Oracle CRM

Another example of a CRM software is Oracle, which is a multinational computer technology company from America. Oracle provides products related to sales activities, namely Siebel.

The Siebel offers transactional, analytical and involvement features in managing all activities to serve customers.

The features offered by the CRM software include increasing the productivity of the entire team, increasing sales performance, managing sales and minimizing the lead-to-cash process.

6. SugarCRM

Sugar CRM is an example of a customer relationship management application that functions for sales monitoring. 

In addition to sales monitoring, Sugar CRM has several other functions which include sales force automation, marketing campaigns, customer service, and reporting services.

Some of the features offered by Sugar CRM are Marketing Automation, Customer Support, Sales Force Automation and Sales Analysis Reports.

7. Freshsales

Freshsales is an example of a cloud-based CRM software, as in general, Freshsales is used to help the sales team communicate more effectively and efficiently.

Freshsales CRM is a platform that offers a lighter and simpler solution for businesses that want to grow faster.

Freshsales offers convenience for its users, such as tracking email features and managing leads which will minimize data input for the sales team.

One of the reasons Freshsales is in great demand is also because this CRM software offers reasonable prices and options to customize in making it.

8. Zendesk

Zendesk Sell is an example of a CRM software that provides services to enhance Base CRM’s ease of use and lead management features.

Currently, Zendesk Sell is also adding a dimension of interoperability which will connect several applications to be connected to each other. This dimension of interoperability is still very new to the Zendesk Sell ecosystem.

Some of the features known in the Zendesk Sell application are Increasing Team Productivity, Providing a Better Experience for Customers, Reports and Analysis.

9. Less Annoying CRM

Less Annoying is a solution to the need for CRM in companies that provide affordable prices. 

This example of a CRM software provides a service offering with a certain amount of flexibility and performance to support a small business and startup.

Features offered include Google Calendar Sync and Tasks, Mailchimp Integration, Simple Admin Tools for User Management, Daily Planner Emails and Lead Reports.

10. Creation

Sales Creatio is an example of a CRM software aimed at enterprise customers in handling CRM needs for middle-class businesses.

This CRM software is currently supported by enhanced marketing automation and analytics capabilities to help with system performance.

Considerations for Choosing Top Rated CRM Software or Applications

There are many platforms that provide CRM softwares with various features, so you need to take the right steps to consider before deciding which application you will choose.

Of course, the application that you choose later has gone through considerations that are tailored to the needs of your company. 

Here are some considerations that you can make before choosing the appropriate top rated CRM software as well as being a step in determining the choice of CRM software for your company.

a. What are your company’s needs?

The very first step before choosing the CRM software that you will use for your business is to determine the company’s needs. You need to understand which issues you think need CRM help.

You can list the problems that you want to solve through the features in the CRM software. By knowing your company’s needs, you can consider what kind of CRM software your company really needs.

For example, you want to make a good impression on customers when shopping through Marketplace, then you will look for a CRM software that supports the implementation of that need.

b. What features of CRM will you really need later?

After understanding the problems experienced by the company, you can study the features provided by each CRM software and conduct research to solve existing problems.

Each application offers a variety of interesting features and has its own advantages and disadvantages.

In addition, there are several services that are similar between one application and another.

In general, the following features are usually offered by CRM softwares:

  1. Contact Management, to build and maintain good relations between the company and customers.
  2. Lead Management, to help direct leads into customers in a strategic way.
  3. Sales Management, to help predict the estimated time the project will be completed based on data.
  4. Improving Communication, to create a better communication and coordination system among employees.
  5. Email Management, to collect email data and do email marketing.
  6. Centralized Database, centralizing customer data, media, study cases, contracts and important documents within the company in one database.
  7. Reports and Analysis, services report and analysis of sales development in the company.

By getting to know the features of each CRM software, you can consider which application can meet your company’s needs according to the features they offer.

The features in each CRM software should be more complex and be able to answer your company’s problems more specifically.

c. What Kind of CRM software is Required?

Before actually making a choice of the CRM software that you will use, you need to know that there are two types of CRM in general, namely on-premise and cloud-based.

On-premise CRM is for companies that don’t want to move company data to the cloud because of data security. Meanwhile, cloud-based CRM offers effectiveness and ease of access for companies.

This type of choice, returned to the company. In order for your company to be more efficient, you must choose an application that suits the company’s needs.

And what you need to pay attention to is make sure the CRM system that you will choose can follow your company’s work patterns, not the other way around.

d. Evaluate Options Through Demo Sessions

After choosing by listing several CRM softwares that you might choose, then you need to do an evaluation by asking the application vendor to do a system demo.

When the system demo is carried out, you can ask questions to find out more details about the features they bring. You can also see if the system they are demoing fits your needs and can be easily applied to your company.


Currently, effectiveness and efficiency in a job is one of the important things to support the productivity of a company. Companies can summarize several jobs only through one integrated system called CRM.

Next, does your business and company want to connect more closely with thousands of customers while increasing team performance more effectively?

You can get everything with software with AI technology: Customer Relationship Management (CRM) which has been proven to help many businesses from various industries.

Related post: