Best CRM Software Platforms – Maintaining good relations with customers is a must for businesses in today’s intense market competition. But in practice in the field is not as easy as imagined.

Therefore, most of the businesses take advantage of technologies such as CRM software to manage customer relationships.

CRM software help businesses record and store all customer interactions in one unified platform. This makes it easier for them to manage and maximize customer interactions based on past communication history.

This encourages the creation of customer satisfaction which has an impact on increasing business sales.

In the article below, we have summarized some of the best CRM software that you can use as a reference for your business. Come on, see more!

Contents hide

1 What Is a CRM Software?

2 Best CRM Software Platforms Recommendations

2.1 1. Mekari Qontak CRM

2.9 9. Microsoft Dynamics CRM

2.10 10. Oracle CRM

2.11 11. Apptivo

2.12 12. Less Annoying CRM

2.13 13. Really Simple Systems

2.20 20. Barantum CRM

3 Final Word

What Is a CRM Software?

Customer Relationship Management (CRM) application is a software that efficiently manages all customer-business interactions. This software can help businesses build good relationships with customers thereby increasing their satisfaction and loyalty.

Another advantage of CRM software is that they connect various business departments and allow them to have equal access to customer data and information.

Thus, each department can provide a consistent customer experience in every interaction they have.

Best CRM Software Platforms Recommendations

Best CRM Software Platforms for your Business

Here we recommend the best CRM software in 2023 as follows:

1. Mekari Qontak CRM

Mekari Qontak provides all in one CRM software which is equipped with various advanced features for all business needs, including marketing, sales and customer service.

The Mekari Qontak CRM application is suitable for all types of businesses with various needs. For example, such as supporting marketing activities, increasing sales and providing better customer service.

Another advantage of web-based CRM software is that they can be integrated with other business applications such as Instagram, WhatsApp Business API , Email and others.

Featured features of the Mekari Qontak CRM application:

Flexible : Mekari Qontak’s CRM application can be adapted to your needs, making it easier to manage overall activities.
Personalize customer interactions: Increase customer loyalty with personalized customer service based on a history of past interactions.
Ordering & Ticketing System: A feature that allows you to manage customer orders and tickets in an integrated manner.
Task & Activities Management: Manage all sales and customer service tasks or processes automatically.
Database Management: A feature that will automatically manage data from various platforms in one unified database system.
Monitor sales and customer service: Track all activities in real-time with more than 40 sales report templates that you can choose from and customize.
Attendance & GPS Tracker : Boost the productivity of the sales team by monitoring their tasks in real time which is equipped with Live GPS to ensure their position when on duty in the field.
Report & Analytics : Have accurate and comprehensive sales reports to make it easier to make better decisions.
Document Automation : Provides document automation and full support/service to its users.
Dedicated Support : Get special support for each user and affordable prices.
Live Chat and Web Chat Feature : Can be integrated with Live Chat and Web Chat features to make it easier for customers to contact your business contacts.
Data Access Hierarchy/Multi Layer Access : You can define unlimited hierarchical layers to manage data access settings which can help secure your database.
Pipeline Management : Visualization of sales, customer service tickets and projects in a pipeline view that can be customized as needed.
Open API System :Integrate CRM software with various other types of applications to simplify business activities.
Omnichannel & IP PBX Integration: The CRM application connects with the Omnichannel application and IP PBX
WhatsApp Integration : This feature allows you to connect CRM software with WhatsApp.
Mekari Product Integration : You can integrate the Qontak CRM application with other Mekari applications, such as Accounting Software, HRIS, Tax, and e-Serai Software.

2. Sugar CRM

Sugar CRM offers a suitable CRM application to serve customers (customer service). This application has features that support medium-sized businesses to provide better customer service.

Sugar CRM features are as follows:

Contact & Account Management : store and manage all customer information from various channels in one database
Lead Management : managing customer interactions
Desktop Integration : connecting CRM software with other platforms
Customer Support Portal: provide support services when needed
Reporting : displays a report on business activity as a whole

3. EngageBay

EngageBay offers a CRM application that focuses on customer service. The features in the application help businesses increase customer satisfaction. One of them is a system that is able to provide automatic responses to answer customer interactions.

EngageBay features are as follows:

Activity Tracking: track all business activities
Analytics/ ROI Tracking: monitor business achievements within a certain period of time
Auto-Responders: provide automatic responses to customer interactions.
Automated Routing: distribute tasks automatically according to the pattern you previously specified.
Automated Scheduling: schedule tasks automatically.

4. Pipedrive

Pipedrive is a CRM software that is suitable for sales activities for all businesses. This application wants to save the sales team’s time when carrying out tasks, so that more sales occur.

Pipedrive features are as follows:

Contact & Account Management: store and manage all customer information from various channels in one database
Lead Management: managing customer interactions
Desktop Integration: connecting CRM software with other platforms
Customer Support Portal: provide support services when needed
Reporting: displays overall business activity reports
Mobile User Support: allows you to use the Pipedrive application via mobile devices

5. Keap

Keap provides a suitable application for managing business sales and marketing. This CRM software makes it easy for you to organize, track, and maintain all your prospects.

Keap’s features are as follows:

Pre-built reminders: sends notification messages for incomplete task reminders
Automated emails: send emails automatically
Keeps calls and messages separate: the call lines and customer message services are segregated
Automated follow-up: makes it easier for teams to follow up on prospects automatically.

6. Freshsales

As the name implies, Freshsales develops CRM software suitable for business sales. The reason is, this application offers a complete sales force automation solution for sales teams.

For example, customizable reports, tracking various interactions, and visual sales reports presented in one platform.

Freshsales features are as follows

Call Center Features: which supports telephone call services.
Contact & Account Management: store and manage all customer information from various channels in one database
Lead Management: managing customer interactions
Desktop Integration: connecting CRM software with other platforms
Customer Support Portal: provide support services anytime
Reporting: displays overall business activity reports

7. Copper

Copper offers applications for sales and customer service. The advantage of this application is being able to develop customer relationships by saving them time on data entry, repetitive admin tasks, or complex tools.

You can also analyze important metrics like sales revenue and track new leads. The various features of Copper are as follows:

Sales management: manage business sales
Sales funnel: displays the stages of the sales flow across a business
Analysis report: generate sales report automatically
Pipeline management : makes it easy to track sales and customer service activities

8. SAP CRM

SAP CRM provides CRM software that focus on supporting marketing activities. This application supports data analysis activities, digital marketing, segmentation, multi-channel campaigns, loyalty and resource management.

This application also allows you to connect CRM with other applications to streamline business processes.

Following are the features of SAP CRM:

Provide full support for marketing, sales and service
Provides a clear picture of the stages of sales from various business channels
Generates analytical reports based on automatically collected data
Automate repeat sales and marketing processes
Store all customer interactions automatically in the cloud

9. Microsoft Dynamics CRM

Microsoft Dynamics has an operating system based on Microsoft Windows which is suitable for project management.

Because of this, the application is of great interest to governments, professional service companies, and construction companies that must meet specific customer, accounting, and project management requirements.

The following features of Microsoft Dynamics CRM tools are

Document Automation: makes it easier for you to create documents
Sales Force Automation: automate recurring sales tasks
Personalization: personalize the user’s interaction with his customers
Increase Productivity: increase productivity with an automation system
Customer Service Tracking: tracking customer service

10. Oracle CRM

Oracle offers CRM software suitable for business sales. This application allows sales teams to make better decisions, reduce operational costs, and improve performance with an automation system.

The following are the various features of the Oracle CRM application:

Minimize the lead-to-cash process
Increase the productivity of the entire team
Improve sales performance with forecasting, upsell, and commission management
Help managing sales

11. Apptivo

Apptivo is a cloud based application for sales. This CRM application is capable of managing almost any business task such as billing and customer support, and everything in between.

Apptivo features are as follows:

Individual users: supports use by a professional
Lead capture: gather prospects
Opportunity management: identify opportunities to grow the business
Sales process tracking: tracking the sales process
Workflow automation: automate simple repetitive tasks

12. Less Annoying CRM

Less Annoying is a simple customer service app designed for small businesses at an affordable price. Therefore, this app is great for startups and business owners on a limited or small budget.

Less Annoying CRM features are as follows

Contact & Account Management: store and manage all customer information from various channels in one database
Lead Management: managing customer interactions
Desktop Integration: connecting CRM software with other platforms
Customer Support Portal: provide support services when needed
Reporting: displays overall business activity reports

13. Really Simple Systems

Really Simple Systems is a super easy CRM application for sales. This app helps you organize your sales and streamline your customer service process.

Really Simple Systems also includes customer management to do tasks, calendars and sales forecasts.

Less Annoying CRM features are as follows:

Contact & Account Management: store and manage all customer information from various channels in one database
Lead Management: managing customer interactions
Desktop Integration: connecting CRM software with other platforms
Customer Support Portal: provide support services when needed
Reporting: displays overall business activity reports

14. Act!

ACT is a provider of Marketing apps suitable for small and medium businesses to market better, sell more and create customers for life.

This CRM application offers a wide range of features, including contact and lead management, opportunity tracking, quotes and invoicing, marketing automation, and reporting.

act! available in both local and cloud-based versions, so businesses can choose which program best suits their needs.

ACT’s features are as follows

Contact & Account Management: store and manage all customer information from various channels in one database
Lead Management: managing customer interactions
Desktop Integration: connecting CRM software with other platforms
Customer Support Portal: provide support services when needed
Reporting: displays overall business activity reports

15. Adsoup

Adsoup is a widely used CRM for sales. Most Adsoup users come from small and medium businesses.

One of the reasons is that it easily integrates with Facebook messenger, Line, Livechat, Shared email inbox, Whatsapp, Twitter direct messaging and more.

Adsoup features are as follows:

Real-time Messaging: sending messages in real time
Sales Tracking: track sales
Revenue Monitoring: monitor business revenue
Single-platform communications

16. Vtiger

Vtiger enables sales, marketing and customer service teams to organize and collaborate to improve customer experience and generate reports on measurable business results. The Vtiger CRM app also includes email, inventory, project management and other tools, providing a complete business management suite.

Features:

Contact Management
Opportunity Management
Appointments Schedule
Workflow Automation
reporting
Sales Dashboard
Sales Analysis and Insights

17. Hubspot

Hubspot is a CRM application that is suitable for use by business people who are using CRM for the first time. This is because this application has an easy-to-understand interface, even for beginners.

Features:

Live Chat
ChatBots
Email Marketing
Marketing Automation
Sales Management
Business reports and analysis
Management contact

18. Bitrix24

Bitrix24 is a CRM application that can be obtained at low cost or free. This CRM application is available in the cloud and on-premise on both desktop and mobile devices.

Just like other CRM systems, Bitrix24 can help a business to manage customers, as well as help with sales and marketing processes.

Features:

Sales funnels
Management channels
Sales reports
Sales automation
360-degree repeat sales
Call center management

19. Agile

Agile is an all-in-one CRM that offers multiple features in one application. This CRM application has a function similar to other CRM software, which is to automate marketing and sales on one platform.

This application also prevents companies from leaking data and can help enable consistent messaging.

Features:

Contact Management
Email Marketing
Project management
Reports and Analysis
CRM inbox
Mobile CRM
calendar

20. Barantum CRM

The best and easiest to use CRM software provider or CRM application is Barantum CRM.

Barantum is a technology company that provides the first CRM application created by the nation’s children which can help increase sales and improve the performance of the sales team and customer service.

Barantum is also one of WhatsApp’s official partners. As an official business service provider from WhatsApp, you can get the WhatsApp Business API through Barantum.com which is integrated with the Barantum CRM system to become WhatsApp CRM.

Thus you can have a complete business solution, increase sales, improve customer service, multi-channel communication all in 1 platform!

Featured Features of the Barantum CRM Application

KPI Tracking and Task Management: It has fully customizable KPI tracking and task management features so that users can create KPIs according to their needs. Accelerate your KPIs and business performance now.
Customization: Display that can be customized according to needs.
360 View and Analyze Smart Reports: Present complete data, including monitoring and management of sales activities, sales pipeline visualization to track business processes and ongoing deals, as well as reporting and analysis to provide insight and better decision making.
Free Live GPS and CRM Mobile: Has a Live GPS feature in real time via a smartphone, namely location tracking that can be done offline and in real time even without an internet connection, even though this is all available in the mobile CRM application which can be downloaded for free on Playstore (android) & App Store (iOS)
Omnichannel & WhatsApp Business API: Integrated with WhatsApp and other Omnichannels such as social media, web chat and cloud call center systems for customer service.
File Sharing: You can work more efficiently and dynamically between departments by exchanging files in CRM with other CRM users within your company.
Email Marketing: You can email offers directly from your CRM. You can also integrate other Email Applications to blast with CRM Barantum.
VIP Service Support: Get special support for each user at an affordable price. You don’t need to worry if you experience problems or need help with Barantum CRM, because the support service from Barantum is well known for its service and fast problem solving.
Barantum Cloud Call Center system integration: Barantum dedicates its services specifically to helping business entities to be able to provide the best service to their customers, by using Barantum you can enjoy many services including a Cloud-based Call Center system that will help sales, telesales or customer service teams in providing services best.

Final Word

That’s the discussion about CRM software complete with the best application recommendations for you. Choosing a CRM Application is a new challenge for some businesses because there are many choices available in the market.

However, you don’t need to be confused, because currently many companies offer convenience in using the best CRM software, such as Mekari Qontak.

Mekari Qontak provides an end-to-end solution that is able to connect CRM software with Omnichannel and other business applications.

Qontak’s CRM technology can also help them drive revenue growth, improve productivity, and improve customer service. So, don’t be surprised if Mekari Qontak is trusted by more than 3500+ companies.

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